Dubai’s decision to extend freehold ownership to Al Jaddaf has triggered renewed interest among both investors and end users, with developers moving quickly to launch new projects. The change, announced in early 2025, allows 329 plots in the neighborhood to be converted into freehold, opening the door for international buyers previously restricted from purchasing in the area.
Industry analysts say the move comes at a time when property values in central Dubai have climbed sharply, pushing many buyers to look for emerging locations that still offer relative affordability. Al Jaddaf, located along Dubai Creek and adjacent to Healthcare City and Downtown, is increasingly being viewed as a prime candidate for long-term growth.
According to data from market observers, current pricing in Al Jaddaf ranges from Dh650,000 for studios to Dh1.5 million for one-bedroom apartments, depending on finishing quality and views. This translates to an average of Dh1,550 to Dh1,620 per square foot. The median is significantly lower than Business Bay or Downtown Dubai, where prices often exceed Dh2,000 per square foot, highlighting the area’s relative value.
Developers have been quick to capitalize on the new rules. Azizi Developments last week announced “Azizi David,” a project offering one-bedroom homes at Dh1.24 million and two-bedroom units starting at Dh1.6 million. The development was launched on land that was previously available only to GCC investors, underscoring the impact of the freehold conversion policy.
Harbor Real Estate also confirmed that it is advising on one of the first freehold projects in Al Jaddaf through a partnership with JAD Global Real Estate Development. “We are preparing a new development aligned with a comprehensive vision that reflects the government’s ambition to transform the area into a vibrant, mixed-use urban hub,” said CEO Dr. Mohanad Alwadiya.
The timing of these launches coincides with Dubai’s wider effort to expand freehold ownership beyond established areas such as Sheikh Zayed Road. Market participants believe the strategy could help balance supply and demand while also creating new entry points for international buyers.
“The appeal of Al Jaddaf is straightforward,” said one estate agent. “It offers central connectivity, waterfront views, and relatively lower prices compared to Downtown. Investors see this as an early opportunity, and end users see it as a chance to own without paying a Downtown premium.”
Connectivity is a major factor. Al Jaddaf residents already benefit from two Dubai Metro stations, Creek and Al Jaddaf, along with easy access to Al Khail Road and the Garhoud Bridge. Planned links to Etihad Rail are expected to enhance accessibility further, boosting long-term prospects for both residential and commercial projects.
Industry sources estimate that property values in Al Jaddaf could rise between 15% and 30% over the next three to five years. The forecasts are based on anticipated infrastructure improvements, new freehold launches, and Dubai’s broader push to attract first-time home buyers through incentive schemes.
New government-backed initiatives introduced in July are also influencing demand. Under the program, developers allocate a percentage of units at reduced rates specifically for UAE residents purchasing their first home. Agents suggest that if developers in Al Jaddaf participate, the neighborhood could become a focal point for middle-income households looking to transition from renting to ownership.
There is already evidence of momentum in secondary market sales. Transactions in landmark projects like the D1 Tower are fetching Dh1.1 million for studios and between Dh1.7 million and Dh2.2 million for one-bedroom apartments, a signal that demand is firming. Several new towers are also nearing completion near the Garhoud Bridge, with occupancy expected to add further vitality to the district.
For developers, the opportunity extends beyond residential. The area’s location near Healthcare City, cultural landmarks, and Dubai Creek makes it well suited for mixed-use projects that blend living, working, and hospitality. Industry executives believe the government’s freehold conversion strategy is likely to accelerate this diversification.
Buyers, however, are keeping a close eye on pricing trends. While Al Jaddaf currently offers competitive rates, rapid appreciation could narrow its affordability advantage. Yet, agents argue that the gap with Downtown and Business Bay remains wide enough to sustain momentum.
For now, Al Jaddaf stands as one of Dubai’s most closely watched submarkets. Whether it can deliver on the promise of affordable freehold living while maintaining steady growth will depend on how quickly infrastructure, amenities, and supply keep pace with investor demand.
