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Dubai developer Meraas, part of Dubai Holding Real Estate, has unveiled Nourelle, an exclusive residential development in Madinat Jumeirah Living (MJL), further strengthening its position in Dubai’s growing luxury housing market.
The project introduces a refined mix of architecture, wellness-focused amenities, and community connectivity – hallmarks that have come to define Meraas’s approach to urban living. Local brokers describe it as one of the most thoughtfully designed residential collections in Jumeirah’s evolving skyline.
A Three-Tower Concept Rooted in Design and Wellness
According to Meraas, Nourelle will comprise three interconnected buildings, with the first tower featuring 66 residential units across 12 floors. The collection includes one- to four-bedroom apartments, all designed with floor-to-ceiling windows to maximize natural light and offer panoramic views of the surrounding Jumeirah district.
The development’s signature feature – a skybridge connecting the three towers – will integrate sky gardens and landscaped terraces. These elevated green spaces are not just architectural flourishes but are intended to foster interaction between residents and encourage community living in an increasingly vertical cityscape.
Architectural analysts say such elevated green designs are becoming more common in Dubai’s luxury segment, as developers compete to combine urban density with lifestyle wellness – a trend underscored by recent projects in Downtown and Business Bay.
Blending Exclusivity with Accessibility
Strategically positioned within Madinat Jumeirah Living, Nourelle benefits from proximity to Dubai’s key landmarks – just minutes from Sheikh Zayed Road, Dubai Media City, and Dubai International Airport.
Despite its central location, the development aims to maintain a sense of calm through landscaped parks, shaded walkways, and pedestrian-friendly zones. Property Finder’s recent data shows that demand for Jumeirah and Al Sufouh areas has risen over 20% year-on-year, with buyers prioritizing accessibility without compromising privacy — a balance Meraas appears to be targeting.
Interiors Defined by Craftsmanship
Each residence at Nourelle, according to Meraas, will feature high-end materials, blending traditional craftsmanship with modern durability. Lounges, lobbies, and shared spaces follow the same design philosophy – subdued elegance paired with functionality.
A senior interior consultant familiar with Meraas’s projects said, “The detailing at Nourelle reflects Dubai’s maturing luxury segment – it’s less about excess and more about quiet sophistication.”
This design approach aligns with recent buyer trends: a shift from flamboyant finishes to spaces that emphasize comfort, wellness, and timeless appeal.
Amenities for a Balanced Lifestyle
Nourelle’s residents will have access to an infinity pool, state-of-the-art fitness center, yoga decks, children’s play zones, and lush communal gardens. The development’s wellness-centric amenities mirror a broader pattern in Dubai’s property landscape, where fitness and leisure facilities have become central to residential value.
According to Bayut’s 2024 Dubai Real Estate Market Report, developments integrating lifestyle amenities such as health clubs and open-air terraces command up to 15–18% higher rental yields than traditional apartments.
Meraas’s integration of wellness infrastructure at Nourelle is therefore not just aesthetic but strategically aligned with market demand for sustainable, health-oriented living environments.
A Symbol of Meraas’s Design Identity
Over the past decade, Meraas has established a distinctive architectural identity through projects like City Walk, Bluewaters Island, and Port de La Mer. Nourelle continues that trajectory – combining design precision with placemaking intent.
Real estate consultants view Nourelle as part of Dubai’s broader narrative: the shift from transactional real estate to experiential living. As one Jumeirah-based agent observed, “Developers are not just selling homes anymore; they’re curating experiences around lifestyle, wellness, and connection.”
Market Outlook
Dubai’s high-end residential segment has maintained strong momentum in 2025, supported by sustained demand from global investors and residents seeking stable yields and long-term capital growth. Data from the Dubai Land Department (DLD) indicates that luxury transactions – properties above AED 5 million – grew by 24% year-on-year in the first half of 2025.
Projects like Nourelle cater to this trend, offering limited inventory in prime zones with integrated amenities and architectural distinction. Analysts suggest that the Jumeirah corridor, in particular, remains one of the most resilient luxury micro-markets in the city.
Nourelle is a three-tower luxury residential project in Madinat Jumeirah Living, offering one- to four-bedroom apartments with modern amenities and panoramic views.
It’s located in Jumeirah, within the Madinat Jumeirah Living community – close to Sheikh Zayed Road, Dubai Media City, and Dubai International Airport.
Its defining features include skybridge-linked towers with landscaped gardens, wellness facilities, and Meraas’s signature minimalist-luxury design.
