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Dubai is rapidly emerging as the global capital of branded residences, with the city expected to nearly triple its supply of luxury branded homes by 2031. A new report highlights that Dubai has outpaced rivals such as Miami, London, and Phuket, positioning itself as the fastest-growing hub for branded residential projects worldwide.
According to the PRIME by Better Homes report, global branded residences have surged by 160% in the past decade, reflecting an escalating demand for homes that blend real estate with luxury hospitality. By 2030, around 1,400 branded housing developments are projected globally, with the Middle East and North Africa expected to account for a quarter of that pipeline. Dubai alone has more than 140 branded projects under development, a figure unmatched by any other city.
Louis Harding, chief executive of Better Homes, said Dubai’s expansion was a result of both strategic vision and market demand. “Dubai has embraced the evolution of branded living in a way no other city has. With 61 completed projects and another 100 underway, the city is setting a new global benchmark for scale and performance,” he noted.
Analysts argue that the surge is not accidental but the outcome of consistent regulatory reforms, investor-friendly policies, and the city’s appeal to high-net-worth individuals. Dubai offers a combination of benefits, including foreign ownership rights, no income tax, and residency incentives such as long-term Golden Visas that continue to attract wealthy international buyers. This mix has created a stable pipeline of demand, keeping branded projects resilient against market slowdowns.
The premium on branded homes has also become a distinguishing factor. In Dubai, branded residences command up to 40% higher prices compared with non-branded properties in similar locations. Yet buyers are not only paying for a name; they are seeking the assurance of internationally recognized services, curated design, and a lifestyle package that extends far beyond four walls.
For investors, the appeal lies equally in the numbers. Branded properties in Dubai typically generate higher rental yields and exhibit stronger capital appreciation than unbranded ones. This has been particularly attractive as the emirate continues to see population growth and rising demand for luxury living spaces. The trend is drawing interest from developers, with local and international operators competing to secure new projects under marquee brands.
Market experts say that Dubai’s positioning offers a unique blend of luxury at relative value. While prime real estate in Miami or London often comes with significantly higher entry costs, Dubai offers comparable amenities and services at more accessible prices. In many cases, branded homes in the emirate deliver greater development potential while maintaining a more favourable tax environment.
Global comparisons reveal the scale of this shift. While branded residences worldwide have multiplied, Dubai’s share of the market has grown faster than most of its competitors. With more than 140 projects expected by 2031, Dubai alone will account for a significant portion of global branded developments. This concentration underscores the emirate’s role as a bellwether for the sector.
Developers see this as a long-term play. With continued demand from international investors and an increasingly affluent resident base, branded residences are likely to remain a central part of Dubai’s real estate narrative. The combination of global partnerships with hospitality leaders and the city’s reputation for innovation has created an ecosystem where branded homes thrive.
Industry insiders believe the momentum is unlikely to slow. As one consultant observed, “Dubai’s model combines reliability with aspiration. The city not only offers world-class properties but also aligns them with global brands that buyers already trust. That alignment is a powerful driver of sustained growth.”
With transaction volumes rising and premium values holding firm, the branded residences segment illustrates how Dubai has moved beyond competing in global real estate. Instead, it has become the standard against which other markets measure themselves. For investors and residents alike, the market reflects both financial opportunity and a distinctive lifestyle, reinforcing the city’s position at the heart of the global branded residences market growth.
Branded residences are luxury homes developed in partnership with international hospitality or lifestyle brands, offering premium services and amenities.
Dubai benefits from investor-friendly policies, no income tax, and strong demand from global buyers, making it the top market for branded homes.
Yes, they usually sell at a premium of up to 40% compared with non-branded properties in similar neighborhoods.
They are considered attractive investments, offering higher rental yields and stronger long-term capital appreciation than standard properties.
Over 140 projects are expected to be completed by 2031, making Dubai the largest branded residences market worldwide.
