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Sobha Realty’s record-breaking launch event will go live at 7 PM Dubai time, and viewers can watch it directly.
Dubai, UAE — October 14, 2025:
Sobha Realty is set to live-stream the launch of its tallest-ever residential tower tonight at 7:00 PM Dubai time (8:30 PM IST), unveiling a 110-floor, 450-metre architectural icon that will redefine luxury living on Sheikh Zayed Road.
📺 Watch the live event here:
👉 Click to Watch Sobha Realty Live Launch
This marks one of Dubai’s most anticipated real estate announcements of 2025 an event expected to draw global attention from investors, brokers, and design enthusiasts alike.
A Record-Breaking Launch
Sobha’s upcoming tower, located strategically between Downtown Dubai and the seashore, offers panoramic views of Burj Khalifa, Dubai Canal, and the Arabian Gulf. At 110 floors and 450 metres tall, it will be the tallest residential development ever announced by Sobha Realty.
Situated next to Business Bay Metro Station, the tower combines connectivity, skyline views, and smart-home living a blend that reflects Dubai’s evolving urban lifestyle.
Event Details and What Viewers Can Expect
The live-streamed event will officially reveal:
- The name and design of Sobha’s new tower
- Architecture and concept video premiere
- Unit configurations, pricing, and floor plans
- Early booking (EOI) information for investors
- Remarks from Sobha Realty’s leadership on market strategy
Global audiences will be able to watch the full event directly through the CityNest Realty website, which will host the official streaming link for easy access.
Inside the Project: Ultra-Luxury Meets Innovation
While full details will be announced during the event, early insights confirm:
- 1-, 2-, and 3-bedroom smart-home residences
- Sizes from 700 sq. ft. to 2,200 sq. ft.
- Prices starting from AED 2.8 million
- Infinity pool, wellness deck, gym, fine dining, and 24/7 concierge
Local real estate experts say Sobha’s decision to launch a super-tall residential project on Sheikh Zayed Road reflects growing investor appetite for branded, skyline-defining properties in prime Dubai corridors.
Dubai’s Luxury Market Continues Its Momentum
According to the Dubai Land Department (DLD), luxury property transactions rose by 30% year-on-year in early 2025, driven by global investors seeking long-term value and strong rental yields.
With limited new launches along Sheikh Zayed Road, analysts expect Sobha’s project to see record early interest once bookings open following tonight’s event.
CityNest Realty View
This live-stream launch is more than a project reveal it’s a signal of Dubai’s renewed architectural confidence and digital-first engagement.
By integrating live streaming and global access, Sobha is reshaping how major developers connect with investors and audiences worldwide.
Written by CityNest Realty News Desk
Real Estate Market Analyst — Dubai Division
The event begins at 7:00 PM Dubai time (8:30 PM IST) and will be streamed live through Sobha Realty’s official digital platforms.
You can watch it directly on CityNest Realty, which will provide the official streaming link shortly before the event begins.
Sobha Realty will unveil a 110-floor, 450-metre tower on Sheikh Zayed Road — its tallest and most ambitious residential project yet.